Women
sela is a family clothing brand from Russia. After rebranding in 2019, sela has received a
new sound and is now positioning itself as a caring assistant for mom and her whole
family. The brand creates a moms community for comfortable communication of like-
minded moms. Our main mission is to give the opportunity to as many mothers as
possible to dress their kids and themselves with classy clothes. The approach to creating
collections has changed in the new sela. Now they consist of the most comfortable
things of the basic wardrobe in the current reading. Natural and mixed fabrics are used,
mostly relaxed fit. The sela assortment includes clothes, accessories, underwear for
women, men and children - boys and girls from 2 to 14 years old. To give opportunity to
as many mothers as possible to dress their kids and themselves with classy clothes.
